| Criteria | Aurislite | Dr Mom | Welch Allyn |
|---|---|---|---|
| Portable | ✔ | ✔ | ✔ |
| Battery | Lithim Ion | AAA Alkaline | AA Alkaline |
| Rechargable | ✔ | ✖ | ✖ |
| Light | LED | LED | Halogen |
| Durability | High | Low | High |
| Parts replacement rate | never | frequent | rare |
| Cost | $25 | $18 | $95 |
Marketing Strategy
To achive our goal of providing low-cost and reliable otoscopes to low-resource areas in third world countries, we decide to cooperate with non-profit organizations such as Red Cross, Tongueout, etc. We sell our products with a fair price to those organizations, and let them distribute products to low-resource areas, along with appropriate trainning and teaching instructions.